I think it is very common for website owners to be relatively interested in understanding how SEO works. For one, SEO can be of great help in improving your page ranking and this is what most web masters are aiming for. As SEO is a simple technique to increase traffic, a large number of internet users rely on SEO in marketing their business.
SEO is a complex thing to learn but you will reap the benefits once you are already there. There are many sources of traffic to your sites but the ones from search engines are the best ones as it helps you build community. Traffic driven from search engines are trusted and are considered credible sources of information, thus it is more likely for a reader to follow your site or subscribe to your feeds. This in turn, can assure you of regular traffic, thus increasing the probability of increasing your page ranking. Of course articles should be meaty and informative, otherwise no one will be interested to read it. The quality of your content is very important as it will greatly affect your Google standing. Many website owners however are not fully aware of how SEO works and for this reason, SEO advice is often sought from reliable and reputable companies. As this is a very delicate job and requires a considerable amount of time and knowledge, most website owners just rely on the expertise of those qualified personnel through outsourcing.
Conducting keywords research, optimizing pages and building inbound links are only some of the things that webmasters need to master to increase the visibility of their websites to the search engines. As online marketing is getting more and more attractive and competitive, many companies are now lured to using SEO as an effective strategy so understanding how SEO works is as important as learning your ABC's.